Google uses PageRank to …links

	(a)	add			(b)	alter
	(c)	analyze			(d)	remove

Youtube and Flickr are examples of …service

	(a)	blogging			(b)	microblogging
	(c)	content community			(d)	social networking

What is the output of the line of code shown below?
word_stemmer.stem(’running’)

	(a)	run
	(b)	running
	(c)	runn
	(d)	None of the mentioned

Search engine which takes input from a user and simultaneously send out queries to third party search engines for results, is …

	(a)	Advanced search engine
	(b)	Boolean search engine
	(c)	Meta search engine
	(d)	Multi search engine

If a user returns to your site, they will count as a user but not a new user.

	(a)	True
	(b)	False

News bots are categorized as social bots

(a)

True

(b)

False

Today, more people are getting their news instantly from online news websites, social media platforms, blogs, among others. News bots has a……………. imitation of human behavior and a……………. intention.

	(a)	low, malicious			(b)	high, malicious
	(c)	low, benign			(d)	high, benign

Select the second name of the Web crawler

	(a)	Web spider			(b)	Search optimizer
	(c)	Web manager			(d)	Link directory

Which of the following types applies to the Web crawler?

	(a)	Repetitive			(b)	Reactive
	(c)	Innocent			(d)	Repetitive and Reactive

In …data is analytical friendly

	(a)	Social Data Analytics			(b)	Business Analytics
	(c)	Search Engine Analytics			(d)	Social Data and Search Engine

What is the main goal of an influencer bot?

	(a)	To build a loyal following			(b)	To inflate popularity (person or brand)
	(c)	To provide customer service and answer user inquiries			(d)	To share high-quality content

Influencer bots can inflate a brand’s

	(a)	Brand value			(b)	Engagement metrics (likes, comments)
	(c)	Customer satisfaction			(d)	All of the mentioned

Over time, influencer bots can lead to

	(a)	Decrease brand communities built on genuine interactions			(b)	Less trust in influencers
	(c)	They skew campaign results and waste resources			(d)	All the mentioned

Brands can protect themselves from bots by

	(a)	Focusing solely on influencers with the highest follower count			(b)	Utilizing tools that can analyze activity for signs of bot activity
	(c)	Encouraging the use of influencer bots to maximize reach			(d)	Prioritizing influencers with the most visually appealing content

If site A has a 47% bounce rate, and another site B that competes with it has a 60% bounce rate, then ……… can be considered a better page to show in response to a user’s search query

	(a)	Site A			(b)	Site B
	(c)	both A and B			(d)	Neither

Students-Teachers relationship is better represented using…………network

	(a)	Undirected			(b)	One-mode
	(c)	Two-mode			(d)	Multi-mode

For a certain given directed graph $G=(N,E)$, where $N=5$, what is the maximum number of edges between the given nodes?

	(a)	10
	(b)	20
	(c)	5
	(d)	25

For $G=(N,E)$, which Python Function could be used to get the count of $N$?

	(a)	G.size()			(b)	nx.degree(G)
	(c)	G.order()			(d)	nx.Graph()

Which Python Function could be used to get the degree centrality of a given node?

	(a)	G.size()			(b)	nx.degree(G, “node”)
	(c)	G.order()			(d)	nx.Graph()

If Bob visits a.com and clicks a link to your site, he starts a session attributed to a………… from a.com

	(a)	indirect link			(b)	referral
	(c)	social embedding			(d)	All the mentioned

For the tweet given below, which type of sentiment scoring is the most suitable to be applied

	(a)	Emotion detection			(b)	Polarity Classification
	(c)	Graded sentiment			(d)	None of the mentioned

The given tweet faces a …challenge while being prepared for analysis

	(a)	Unstructuredness			(b)	Diversity
	(c)	Velocity			(d)	Unstructuredness and Diversity

How many opinion elements are obviously included in the given tweet

	(a)	3			(b)	1
	(c)	5			(d)	2

Which pre-processing step is essential for handling case sensitivity in text analysis?

	(a)	Lemmatization			(b)	Stop word removal
	(c)	Tokenization			(d)	Lowercasing

lower()method in Question 20 is applicable to the given text in the given tweet

(a)

True

(b)

False

Justin Bieber is often mentioned in influencer marketing discussions, but some consider him a “Fake Influencer” along with other celebrities. An analysis revealed that only 63% of his 168.7 million followers are genuine fans, with an engagement rate of 0.37%. What is the most likely explanation for the remaining 37% of followers?

	(a)	Fake accounts			(b)	Social bots
	(c)	Influencer Bots			(d)	All of the mentioned

…is the act of incorporating social media content (e.g., a link, video, or presentation) into a website or blog

	(a)	embedding			(b)	clicking
	(c)	mentioning			(d)	sharing

If one shared post was: “#PingIt guys this is disappointing :(”, how many keywords are exposed to the lemmatization process? (treat the :( as an emoji)

Answer: 

How many replacements could be made while preprocessing the post given: “#PingIt guys this is disappointing :(” (treat the :( as an emoji)

Answer: 

Reviewers of the PingIt application, all over the world, constructed …network type

	(a)	weighted			(b)	unweighted
	(c)	explicit			(d)	implicit

Knowing that PingIt is popular on social media doesn’t tell you whether that’s a good thing or a bad thing. Text analytics tells you

	(a)	True
	(b)	False